Apple is gearing up to host its ‘Surprise and Shine' event tomorrow, where it is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, alongside the much-awaited book-style foldable dubbed iPhone Ultra. Ahead of its anticipated debut, a short video that appears to show retail demo units has surfaced online, offering what could be the clearest look yet at two rumoured colour options for the purported iPhone 18 Pro models. iPhone 18 Pro Dark Cherry, Blue Colours The video clip, posted on the South Korean blogging site Naver, appears to show an iPhone 18 Pro Max in a dark red or burgundy finish and an iPhone 18 Pro in a light blue colour (via Macworld). The clip, shared by tipster yeux1122, is particularly interesting because both phones are likely the demo units placed on retail-style stands. The footage also shows an iPhone 17 Pro Max in a dark blue finish being held alongside the purported iPhone 18 Pro Max. This gives a better idea of how different the new Dark Cherry finish...
Apple recently underwent a major management overhaul. At the beginning of this month, John Ternus took charge as the new Chief Executive Officer of the company, replacing Tim Cook. At the same time, Luca Maestri, former Chief Financial Officer, also announced that he will be stepping down from the rest of his corporate responsibilities at Apple. Meanwhile, Phil Schiller also tendered his resignation from the position of head of the App Store and Apple Events. According to a report, Schiller has left his role as Apple's new CEO is planning to make new changes to the App Store, which might help the company increase its margins and recurring revenue. Cook and Cue Reportedly Want to Increase Margins and Recurring Revenue In the latest edition of his weekly 'Power On' newsletter, Bloomberg's Mark Gurman writes that the Cupertino-based tech giant is planning to make certain changes to the App Store, allowing Apple to “make even more money” from the marketplace. Ternus and Cue...